Why is Logistics Important in Supply Chain Management?

When you order something online, you usually get your order on time. Quick and easy, right? But what happens behind the scenes? Well, as soon as you place your order, a complex dance unfolds to get those shoes to your doorstep. That’s where logistics comes in—the organizational muscle that powers the smooth flow of goods in a supply chain. Think of a supply chain as a long relay race. Raw materials are passed from one participant to the next, eventually reaching you as the finished product. Logistics ensures the baton, or in this case, the package, gets handed off efficiently at every leg. So, why is logistics so important in supply chain management? Let’s figure it out.